
Nice to meet you…
You’ve got a great vision for your business. You’ve created it all and that takes hard work - I know.
And now you’re looking for a way to capture the essence of everything you’ve worked for into a captivating message that will attract your ideal client. You need words. You need a copywriter.
Hey! Can I help you with that?
I’m Catherine Miller but my friends call me Cathy.
My philosophy is that good copy is calm copy. Copy that doesn’t shout. Copy that informs and empowers readers, making them more likely to trust your business (and ultimately become clients).
That’s why I prioritise research about your business, services, brand and voice, your customers and even your competitors. Your story emerges from all these pieces and leads to authentic copy that resonates with the people who really need to hear your message and are therefore in the best position to say YES.
Why work with me?
You’re good at what you do but you need some help to find the right words to let everyone know, right?
I love taking big ideas and breaking them down (not dumbing down!) into clear and compelling messages. I’m talking about well-crafted copy that converts your audience to clients.
What you can expect from me
a personalised experience
tailored understanding grounded in research
a structured approach so you know what to expect
creativity balanced with clarity
clear, compelling copy
How I work
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Let’s start with a call to see if my services are a good fit for what you want to achieve. You tell me about your project and I tell you how I can help. You’ll get an email from me soon after with a project proposal and quote.
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You’ll receive a briefing document from me so I can uncover your story and all the project information I need in order to start writing about you. Don’t worry if you don’t have all the answers as we will also flesh it out in our briefing call.
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Using the briefing as the basis, I research everything I need to know about your business, your customers and even your competitors. Everything I uncover informs my strategy for writing about you.
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I’ll email you a first draft by the agreed date and you’ll have an opportunity to provide feedback with two rounds of revisions before I send you the final version.
A few fun facts
Since we’re getting to know each other…
I LOVE flamenco (although I don’t dance anymore).
I’ve lived in 5 different countries and I’ll probably add to that list one day.
I sub-majored in Children’s Literature at university.
I’ve trained AI chat-bots as a side gig.
Gosh, I love stationery.
But enough about me. What about you?